Quinceanera Style

Social Belonging and Latinx Consumer Identities

Rachel Gonzalez Martin ('14 Ph.D.)
Publication Date
2019

Quinceanera celebrations, which recognize a girl's transition to young womanhood at age fifteen, are practiced in Latinx communities throughout the Americas. But in the consumer-driven United States, the ritual has evolved from a largely religious ceremony to an elaborate party where social status takes center stage. Examining the many facets of this contemporary debut experience, Quincea era Style reports on ethnographic fieldwork in California, Texas, the Midwest, and Mexico City to reveal a complex, compelling story.

Dr. Gonzalez Martin won the Emily Toth Award in American Popular Culture and Women’s Studies from the Popular Culture Association for the publication.